Ok guys, it’s time to talk keto blog stuff. If you’re not interested in this, then that’s ok! Read on anyway, because you may want to start your own keto blog someday.
Why I started a keto blog
There are many reasons to want to start a blog. Blogs are used as food diaries, exercise diaries, and even as promotional tools. I wanted to start a keto blog to be able to share longer-form content with my followers that I’m able to present in a variety of visual manners. My initial presence has been through Instagram and Tiktok, among other social media – but if you’ve been using social media for any period of time, you know there are two caveats to being based solely on a platform that doesn’t belong to you.
First, you’re not able to control much of the way your content is presented. Sure, there are ways to make your IG more exciting or get innovative with Facebook’s scheduling tools, but ultimately, you’re limited to the manner in which those platforms allow you to contribute content. With a website, you’re much less restricted.
And second, and most importantly, businesses hosted on third-party platforms are subject to the discretion of those parties. A good example of this is with Etsy, which has shut down a number of large shops recently that had good sales and positive buyer morale. A quick scroll through r/Etsy will show you a slew of issues that come with being hosted on a platform that, ultimately, does not belong to you.
Important Lessons I’ve Learned So Far
The most important lesson that I’ve learned so far is that you need to not be a perfectionist to get your blog up and running. I started with dreams of crafting the perfect website right out of the gate, but I didn’t have any content! I’ve still only got a few posts out there, but I know that I at least have a start. Creating content takes time, and creating great content is a true labor of love.
The next lesson I’ve learned is that you need to be really honest with yourself about your priorities when you start a blog. You’re going to have to learn how to be a master when it comes to web hosting, digital marketing, graphic design, photography, plugin utilization, security, legal terms/conditions/disclaimers, affiliate marketing, video editing… and that’s just to start. I absolutely understand now why this is a full-time (dream) job for many people, and I’m so glad I’ve gotten started so that I can learn the ropes.
The hard part is making sure you have time for life. What you guys don’t see is that I also work a full-time job and that I’ve been taking foster parent classes and taking graduate classes for my Masters degree these past two months. I can’t tell you how many times I’ve stopped and said, “what in the hell am I doing?” I started this blog with an ambitious content calendar, but at the end of the day, I’ve learned that I have to do what’s best to take care of myself. I wear a lot of hats, so I’ve had to learn how to prioritize what’s most important. Let me know in the comments if you want to see how I do that!
The final big lesson is to HIRE A DAMN WEB DEVELOPER. If you’re on this site in February 2020, you may have noticed slow load times. I’m very aware of it and I’m doing my best to learn how to fix it. I have FastComet as a host (which I’m very fond of – they’ve helped me greatly in getting set up, but some development and optimization is outside of their scope, so I have a gap in service) and I use the Divi theme for my blog. If you have experience with website launch & development, please reach out to me, as I have a few questions to ask you!
Thinking of starting a keto blog?
I say, DO IT! But do your research, too. I did a fair amount of research before starting, thinking I could do this totally DIY. It turns out that sometimes, these things (ahem, web development) are best left up to the experts.
Until next time,