When it comes to keto protein bars, there are just so many options on the market. How are you supposed to know which to choose? There are a few front runners on the Sports Nutrition aisle for me, and one of those is Power Crunch Vanilla.

Who is Power Crunch?

Power Crunch bars are the brainchild of a father faced with a dilemma:

A former college football player and world champion bodybuilder with over a decade spent formulating sports nutrition products, Kevin Lawrence put his advanced knowledge of protein nutrition to the ultimate test when faced with the life-shattering dilemma of a critically ill infant son. (Power Crunch – Our Story)

One of the gems of the Power Crunch website is their Our Story page, which offers some educational material on hydrolyzed protein and why it matters. I think they do a great job at breaking it down and ELI5 (explaining it like I’m 5 years old, which is so important to do for consumers that it’s also an entire subreddit)

What are Power Crunch Bars?

Power Crunch bars are light and fluffy wafer cream bars (think Nutty Bars or Keebler Wafers) that double as hydrolyzed protein bars. Their protein content makes them easy to digest and even though they’re very light, they’re actually very filling. I finished each bar that I tested feeling satisfied – not gross – and full. No, it’s not a meal replacement (evidenced by the caloric content around 200), but they’re a substantial snack and are a great post-workout recovery tool. And the biggest win? I’ve never been kicked out of ketosis from these (the vanilla creme flavor, specifically). As keto protein bars, they check out!

Vanilla Power Crunch Bar Nutrition Facts

Calories: 220
Fat: 13g
Total Carbs: 11g
Fiber: less than 1g
Total sugars: 5g (all added sugars)
Protein: 14g

Proto Whey® protein blend (Micro Peptides™ from High-DH hydrolyzed whey protein [40% di and tripeptides], whey protein isolate, milk protein isolate), palm oil, enriched flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), sugar, palm kernel oil, canola oil, dextrose, soy lecithin, natural flavors, sucralose, baking soda, salt, ammonium bicarbonate, stevia leaf extract.

My Thoughts on Nutrition Facts

Are they 10 net carbs? Yes. But here’s the thing – you’re going to be hard-pressed to find another keto-friendly protein bar out there that has this little dietary fiber in it. No, dietary fiber is not innately bad, but if everything you eat contains huge amounts of fiber (including sugar alcohols), your stomach will strike back.

The mix of sugar, sucralose, and stevia leaf extract gives these a good flavor. I wish there was less sugar in these, but 5g is really not bad. I don’t taste the usual stevia aftertaste in these, so my gut tells me that the reason there’s 5g of sugar in these is to prevent an aftertaste. Still, I think there’s room here for improvement.

Also, if someone from Power Crunch could comment here – were these once listed on the nutrition facts at 7g net carbs? Were there sugar alcohols on the label at any point? Or did the formula change? I don’t remember them being 10g net carbs when I was first introduced to them.

RKF Product Score

Taste: 9/10
Absolutely delicious, no doubt about it. They will get stuck to your teeth a little, so I’m docking one point. This is more of a textural thing than taste, though. You get used to it after your first one.

Availability: 10/10
These are everywhere. Walmart, Walgreens, Publix, Amazon, and the retailer’s website. Top score here.

Necessity: 6/10
You don’t need a protein bar, but I like to have sweet treats on hand when I’m going somewhere that’s serving mass amounts of sugary carbs (e.g. weddings and birthdays). Also, since a lot of beginner keto dieters fall short on protein, it doesn’t hurt to add the moderate amount of protein in these to your diet.

Cost: 7/10
These are going to get cheaper as you buy in bigger quantities. They’re about $2/bar at Publix, but you can also get a 12-pack on Amazon for $17

Quality: 6/10
Could be better by replacing sucralose and sugar with cleaner alternatives, like erythritol and/or monkfruit. These sweeteners make the carb counts a little higher than preferred for most keto dieters. Could be better, but not bad, per se.

Branding: 9/10
Great stuff! Colors/logo marks are consistent across all platforms and packaging. I think the design is really clean and it’s very easy to find and read the ingredients. I like how transparent they are with added sugars.

Bottom line: 8/10 Recommend

How to Get Power Crunch bars

So, now that you’ve read this, what do you think? Are you ready to try these? And if you’ve already tried them, were you as impressed as I was? Let me know in the comments below!

Until next time,

<3 RKF