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Welcome back to my blog for another KETO PRODUCT REVIEW! This review is definitely different from my other ones, as it’s not a snack. I feel like the majority of my reviews have been for snacks, so I wanted to mix it up a little bit. We can’t be snacking all the time! If you follow me on Instagram, you’ve probably seen some of my half marathon training posts. I’ve only run one HM before, and I was on a TOTALLY different meal plan back then. I used to count macros using a low-fat-high-carb approach, and BOY. I used to be hungry all the time! No wonder my runs back then tanked. I truly believe keto has made all the difference in my long run stamina, since my energy is sustained by using fat for fuel rather than quick-burning carbs.
This week, we’ll be looking at a fitness recovery drink from LIFEAID. If you’ve never heard of LIFEAID, they’re a pretty cool beverage company that makes different vitamin-enhanced drink blends for different occasions. While most of their drinks are in the 9 carb range (from a little agave here and there), they were super kind and sent me a 12-pack of their zero sugar FITAID recovery drink to try.
I’ve tried a few recovery drinks pre-keto, but since making the diet switch over two years ago, I just haven’t found a recovery drink I can feel good about. Well, this drink may have just changed the game for me. If you’re doing any sort of fitness/training program and you’re looking to cut sugar, these drinks are something to feel good about. Let’s dive into the company background.
Who is LifeAid?
From their website:
LIFEAID founders Orion Melehan and Aaron Hinde first met at a CrossFit® box in Santa Cruz, California, in 2009. Melehan was a Certified Financial Planner™ and Hinde was a sports chiropractor, working with local athletes. A friendship was quickly struck between them, later evolving into a business partnership. The two were convinced that health-conscious consumers would start to demand alternatives to high-sugar, high-caffeine and artificial mass-marketed drinks—in search of products that better aligned with their lifestyles.
They were equally convinced that consumers were looking for more functionality beyond that of the caffeine found in energy drinks or isotonic sports drinks. After months of brainstorming and collaboration, they created their vision for LIFEAID and funded it with their life’s savings. Melehan’s financial expertise helped craft the business plan; Hinde’s background in nutrition and chiropractic care proved essential when developing LIFEAID products, as he worked closely with their team of beverage scientists and a biochemist. Nearly a decade later, LIFEAID now makes six specially-formulated blends.
The company’s products can be found in thousands of gyms, on hundreds of golf courses and in fine retailers nationwide such as Whole Foods, Sprouts, Kroger and The Vitamin Shoppe. FitAid has been the Official Recovery Drink of the 2017 & 2018 Reebok CrossFit® Games and the Official Sponsor of the U.S. Spartan® Race Series. Proudly, LIFEAID remains an independent brand run by its founders—not a subsidiary of a large beverage conglomerate. That spirit of independence is reflected in their company culture, the products they offer and the communities they serve.
First of all, mad respect for companies who stray from the beaten path to provide better products to their customers than big box stores typically offer. ChocZero is another company on my love-it list because of this. About a year ago, I stopped by our local GNC to find a BCAA supplement that didn’t contain sucralose, because I was convinced at that point that sucralose was giving me mad migraines. To my surprise, only one BCAA product at the time didn’t have sucralose, and that’s because it had sugar. I left disappointed, because there’s obviously a market segment that needs BCAA recovery without artificial sweeteners. This is exactly the sort of problem that LIFEAID aims to solve, and kudos to them for putting so much love into this project. Let’s dive into the product itself.
FITAID Recovery product description
LIFEAID FITAID Zero Recovery Blend
You can find a full ingredient breakdown here if you click on SEE INGREDIENTS & SUPPLEMENT FACTS
1g net carbs per can
Thoughts: Initially, I’ll admit I was not a huge fan of this flavor. One of their FAQs is “Is there Grapefruit in FitAid Zero?” which is a super fair question, because this sorta tastes like grapefruit. This was an acquired taste. It’s the kind of thing you can only crave once you grow to love it. For some reason, it definitely tasted better post-workout, in the way pickle juice is better after a workout.
For people who just want a sweet post-workout fix, this isn’t it. This is a little sweet and a little sour. I really love that the sweeteners are monkfruit and stevia. What confuses me is that this one is marketed as a “zero-sugar” drink, and the one that’s sweetened with blue agave nectar is marketed as the “clean” option. Monkfruit and stevia are clean, and actually are my preferred keto sweeteners, so I’m not sure why that particular distinction was made.
The more I drank these, the more I began to want one post-run. I definitely noticed a difference in my energy levels post-run when I added these into my routine. Typically, I experience a dip in energy about 30 mins post-workout, which makes me want to veg out on the couch all day. But after adding these in, I felt like I had the stamina to take a walk or knock out another hour of homework if I needed to. It’s not an energy drink; instead, it’s a clean recovery drink that will help you transition from your post-workout high to a functional human being without wanting a nap.
Like I said though, these are totally an acquired taste. If you like grapefruit juice, or sour citrus, or even tequila (hey, I said it isn’t for everyone), then you just might fall in love with these like I did. If you don’t want to buy a bunch and change your mind two cans in, you can check out their website for a special promotion (at the time of this post) which provides 2 cans for 99c (with FREE shipping). This is totally a steal and I hope you decide to try them out!
Here’s the 99c promotional link: https://www.lifeaidbevco.com/2499lifeaidbevco
If you want $20 off ANY CASE from LifeAid, here’s an affiliate link for you: https://go.referralcandy.com/share/4PGRCL2
If the promotion is expired, here’s how to find them:
Cool things about this company
While I didn’t have any luck creating (or finding) any recipes for these drinks, I did find some other cool stuff on their website that I want to share with you guys. If you purchase something from their online shop, you automatically receive points. Once you earn enough points, you can cash those in for free merch from their apparel shop! They have a bunch of super comfy looking items, and I have my eye on this cropped jersey in particular. SO cute and my favorite style for running and staying cool. They also have refrigerators specifically made for their drinks in their web shop, so if you own a gym (or want to be super extra in your home gym) you can invest in one of those, too.
Another cool feature of their website is their blog, which offers help articles on everything from their product ingredients and packaging choices to home workout ideas and free playlists. I really love a company that goes the extra mile to offer things like this, because these are big customer/brand relationship builders. From a marketing perspective, this blog is genius, and I plan to spend some time exploring the workout suggestions there in the future.
And while we only reviewed the one beverage flavor on this post, you can find so many more flavors on their web shop and in stores. I have my eye on the FOCUSAID and FITAID RX ZERO for later. While it’s a little out of spec for keto, I’m also interested in trying PARTYAID in the future during an off-plan weekend (with alcoholic bevs, of course).
Without further adieu, let’s talk numbers.
RKF Product Score
While I grew to like it, I’m not sure that everyone will.
These are at Walmart, CVS, GNC, Publix, and at many online retailers. The only thing keeping it from a perfect score is I don’t see it in convenience stores.
You don’t need these on keto, but you should strongly consider a nutritious post-workout routine if you’re doing any sort of high-intensity exercise.
The cost of these (especially online) is great. For 2 12-packs, (so 24 total) it costs $53.78 with free shipping. That’s about $2.24 a can, which is incredibly reasonable in the world of fitness supplements. Getting these closer to the $2/ea price point without discounts would give these a perfect score.
Great ingredients, sweetened with monk fruit extract and stevia extract. Has a fair amount of Vitamins E, B12, Biotin and Pantothenicacid.
I really, really liked the packaging and website branding on these. Very easy to understand, read, and navigate. No shady marketing here. I think the web shop could include more inclusive photos, but that’s really my only comment.
Bottom line: 8/10 Recommend
Ready to try for yourself?
Here’s another link to my Amazon shop! You can find these in the RKF Recommended Items section: www.amazon.com/shop/restingketoface
Here’s the affiliate link again to $20 off a 24-pack: https://go.referralcandy.com/share/4PGRCL2
I really hope you like these! Ready for another product review, but don’t see it listed on my blog? Drop a comment below and let me know what I should try next!
Until next time,